the brand that i used was of my friend’s. during quarantine she started selling homemade kimbaps to help finance her studies. this is also a gift from me to hers to help advertise her product further. the font i picked was her choice as it looked friendly and enticing. for the colors, i chose yellow as it enhances appetite and is pleasing to the eyes that when you see this on a shelf, you will check it. i made every asset of this plate from scratch from the sushi icons, to the 3d model of the disposable tub.

the overall aim of the design is to entice and catch the eye of a potential consumer.